That's 25 million of the largest, most responsive, most desirable households in America. And over half are missed by other media. Best of all, our proprietary "ride-along" direct mail programs cost much less than solo mail. By sharing the mailing costs with other non-competitive advertisers who want to reach the same people you do, you get the high response rates of direct mail at a fraction of the cost. Over the past 25 years we've perfected the components that make this vehicle so successful, including list strategy, offers, graphics and execution. Which means you don't have to be a "direct mail expert" to tap into its power. |