Sampling and Couponing - Cost Effective Marketing

Scanner data research shows that the people who redeem coupons they receive from Supermarket of Savings mailings repurchase that brand 60% more often than do people who redeem coupons from newspaper based FSIs.We not only generate more trial. We generate greater conversion.

Promotion experts agree that product sampling typically yields much higher trial than any other promotional technique. The problem has always been cost. Not the cost of the samples themselves, but the cost of the distribution--particularly the huge waste involved in most sampling methods. Just because an individual subscribes to a newspaper doesn't mean that he or she qualifies to receive your sample.

With Jane Tucker's Supermarket of Savings, you can zero in on just the demographically targeted households you want. Forget about paying for entire neighborhoods or costly carrier routes. Cash in on the households with the highest interest in your product category.

It's a win-win situation. Your samples are delivered to more of the people you want, without wasting money on people who have little or no interest in your product category.


	What's more, most people like to receive samples through the mail. That's why we deliver higher trial and conversion rates than any other mass delivery sampling program.



		Research shows that coupons delivered by mail generate three times more trial than coupons delivered by newspaper-based FSIs. Just look at the figures below. Only 13 % of FSI coupons are redeemed by "new customers," compared to 48% for coupons delivered by direct mail; And that's just ordinary neighborhood-wide "occupant- type" direct mail. With Jane Tucker, you don't have to waste your money on the whole neighborhood. You can zero in on just the people most likely to respond to your offer. And you can reach more of those new users with us than you can with any other medium.


	*Demographically Targeted - Solo Impact at Co-op Rates*

Consider the power of sampling. It’s the proven way to get the most effective trial and to generate new customers. But up till now, it’s been very costly because all of the waste involved. Broad based sampling, even distribution by carrier routes is simply not cost-efficient for many products. Larry Tucker is.

We’ve been doing it for 27 years. Because with Jane Tucker’s Supermarket of Savings Demographic Sampling, you go to only the households that meet your demographic target. (Yes, specific households).

You reach just the people you want - heavy-user, mail-responsive families with high interest in your product catagory - without waste or duplication. And you save substantially because non competitive coupons and offers riding-a-long in our envelope share the cost and reduce yours.


	*Direct Mail Delivered*

In fact, we deliver more people in 3 dempgraphic segments than any other medium available. Like Active Adults/Grandparents 50+ (29 million). Or Young Parents (21 million) with kids under 6 (27 million).

Reach all of these with surgical precision of the “best of best” 12.5 million households in America ! Deliver your sample or coupon to the largest and most responsive households who have demonstrated they want to receive, try, and buy.

These are big households who buy larger sizes and more frequently. Unresponsive names and geo areas have been eliminated before each mailing so you don’t pay for wasted circulation and valuable samples. Which means you reach more people who count without paying for the people who don’t.

Three Powerful Ways

And you have three powerfull ways to bring your sample home.

Co-op. Your sample will be the only one in the mailing - so you get the impact of solo mail at co-op rates which are a fraction of the cost. Your sample will arrive with coupons and offers for other products we know the household needs.
Solo. You can also send your sample separatly and enjoy maximum, stand-alone impact. You’ll still reach just the households you really need.
Sample Request Card. Here’s the most efficient way to sample. Just include a Free Sample Rely Card in one of our co-op mailings. You can then concentrate your program on just those households which actually request a sample.

We deliver over 1 billion samples, coupons, and other offers every year. We can do this because we have our own 200+ staff mailing facility. Don’t be fooled. Some co-op mailers don’t. And it’s a must in the world of samplings. Take our virtual tour (www.haysmailing.com).

With Jane Tucker you have a choice of coupon formats

Standard 5-1/2" x 8-1/4""solo"insert (front & back)
The Ultimate FSI (two to four advertisers)
New Variable Incentive Promotion (VIP) Coupon

The Ultimate FSI is a breakthrough format that allows advertisers to participate in our programs at rock-bottom pricing. Click here for more information.

The VIP coupon format instantly identifies and captures your competitor's prime users. Click here for more information on this revolutionary format.

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