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We also assist clients in testing their creative ideas and analyzing the results. Multiple factors can be evaluated, including insert design, offer, pricing, headline, copy, timing and geographic distribution. Inserts are coded to facilitate tracking of distribution and response patterns. Test markets (states, SCFs, etc) are monitored to guage the effect of various approaches in each region. Extensive "back-end" analysis helps our client fine-tune their campaigns to take full advantage of every critical variable in the marketplace. |
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Because of the huge volume of inserts we print for our clients annually (more than one billion), we are able to offer complete printing services to advertisers through a sister affiliate company--for both our program and outside distribution--at prices substantially below standard market rates. A smaller press run can often be ganged with a multi-million press run. Our affiliate's access to printers with a wide range of capacities allows us to suggest additional money-saving options for virtually every client. |
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We can also help our clients maximize their insert distribution with other promotional or advertising vehicles accepting inserts. Our resource here is Inserts.com, a sister affiliate company that represents over 700 direct-to-consumer advertising channels such as product shipments, statements, catalogs and other types of mailings. Inserts.com can expand your reach ten-fold in key demographic segments--at a fraction of the cost of conventional media. | |||||||||||||||
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