Rates

Cost-Per-Thousand (CPM)
Cost-Per-Acquisition (CPA)
Cost-Per-Lead
Cost-Per-Coupon Redeemed
Revenue Sharing
Exchange
Barter
Equity Relationship

Mechanical Specifications
(Click Here)




	*3 Generations of Family*

JANUARY		APRIL
Quantity In-Home Film Due Inserts Due	12,500,000 Jan Nov-Week 2 Nov-Week 4	Quantity In-Home Film Due Inserts Due	12,500,000 April Jan-Week 2 Jan-Week 4

JULY		OCTOBER
Quantity In-Home Film Due Inserts Due	12,500,000 July May-Week 2 May-Week 4	Quantity In-Home Film Due Inserts Due	12,500,000 October Aug-Week 2 Aug-Week 4

JANUARY		OCTOBER
Quantity In-Home Film Due Inserts Due	12,500,000 January Nov-Week 2 Nov-Week 4	Quantity In-Home Film Due Inserts Due	12,500,000 October Aug-Week 2 Aug-Week 4






		5-1/2" x 8-1/4" Front & Back


	$35/M Printing Additional: 45#, 4-color, 2 sides, no bleed $6.75/M + Freight


	Full Page 8-1/4" x 11"


	Front Side $14.75/M


	Back Side $9.75/M


	Half Page 8-1/4" x 5-1/2"


	Front Side Top Half $9.75/M Bottom Half $6.75/M


	Back Side Top Half $5.75/M Bottom Half $5.75/M

Position	Premium
1st 2nd 3rd 4th 5th 6th 7th 8th 9th	$25/M $20/M $15/M $10/M $ 5/M $ 4/M $ 3/M $ 2/M $ 1/M


		Block $3.75/M Front $9.75/M Back $9.75/M



		$5.00/M per select


	$5,000 All prices are net. NOTE: All advertisers receive product category exclusivity.

While we have established standard cost-per-thousand rates for participating in Jane Tucker Supermarket of Savings mailings, we invite all advertisers to consider an alternate form of pricing based on results instead of CPMs.

Here's how it works. You pick the performance criteria you want to use--number of customers acquired, number of sales, number of leads, number of coupons redeemed--whatever constitutes your measure of success. You then identify your current cost-per-sale or cost-per-lead or cost-per-coupon-redeemed from other media. Using that data, we'll sit down together and establish a performance-based formula where your payment for media is based solely on the results generated by the mailing.

We are open to revenue-sharing arrangements where all or part of the media costs are offset by our participation in the revenues generated by the mailing.

If you have a consumer package being shipped or mailed to your customers which can take non-competitive inserts, then we may be interested in an exchange where we would submit for approval non-competing insert offers to ride along in your distribution channel in "exchange" for space in our Jane Tucker Supermarket of Savings mailings. You may have customer invoices, outgoing merchandise shipments or other consumer vehicles. We will be happy to explore various non-cash participation options.

Perhaps you have a product or service we can use as value for our media services. We are open to barter arrangements for all or part of the media costs.

We are also open to stock or other forms of equity relationships.

Advertisers can either furnish printed inserts or final film. In the latter case, please contact Client Services for a cost estimate to print your inserts.
Specifications for Client-Supplied Film and Proof
Specifications for Client-Supplied Inserts

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