Mature American Edition

 

 

 

50 to 65 Year Olds

(Households with at least one person 50 to 65)

Jane Tucker's
Mature Americans Edition

12.5 million households

Readers' Digest

10.6 million households

Modern Maturity Magazine

5.5 million households

CBS's "60 Minutes"

4.9 million households

 

Targeted Demographics
Direct Mail Program

When you talk 50 to 65 year olds, you're talking gray with a lot of green. These are the households with most of the nation's discretionary income, the households that account for the bulk of spending in product category after product category. This is the growth market of the millennium--and nobody but nobody delivers more of these 50-to-65 year olds than Jane Tucker's Mature Americans Ride-Along Direct Mail Program.

12.5 million households nationally
(every major trading area)

20 million adults 50 to 65

  • Ethnic Selects
    - 1.25 million African-American households
    (with at least one person 50 to 65 years old)
    - 1.25 million Hispanic households
    (with at least one person 50 to 65 years old)
  • Income Selects
  • Geographic Selects
    - DMA, Retail Trading Area, etc.

Our unrivaled reach is matched by the highest response rates in the industry. That's because we do more than just target 50-to-65 year olds. We target 50-to-65 year olds known to respond to offers in the mail.

In fact, we're so confident of our pulling power, we'll even base our compensation on the results. You pick the measure--new customers acquired, coupons redeemed, leads generated--then we'll sit down together and work out a performance-based payment system you can take to the bank.
For more information click on Pay Just for Results.

Our award-winning creative affiliate, ControlBreakers.com, will work with you--at no cost, no obligation--to help you develop inserts that work in our unique advertising environment. We'll also handle the production and printing for you--plus the planning and back-end analysis as well.

Mature Americans Edition mails 2 times each year.

Jan

12.5 million households

Sept

12.5 million households

For complete details on in-home dates and material requirements, click on Schedule/Rates/Specs.

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