Company

The Ad Council has honored Larry Tucker, CEO of Jane Tucker's Supermarket of Savings, with its prestigious Silver Bell in recognition of his company's promotion of a wide range of family-safety messages in its mailings to America's families with young children.

In the words of the Ad Council:
Supermarket of Savings is recognized as the pioneer of targeted, shared mail (Ad Mail advertising). This 25-year old firm has been a friend of the Ad Council since 1992, supporting a variety of public service campaigns including Safety Belt Education, Crime Prevention and Connect for Kids.

Twenty-five years ago we launched a brand new advertising and promotional medium--targeted ride-along mail.

By marrying the power of solo mail with a cost-effective delivery vehicle addressed to demographically targeted individuals, we opened a new dimension in reaching--and selling-the nation's consumers.

Today, over 30 billion advertisements, offers and coupons later, many of our earliest advertisers are still with us--mailing after mailing. What's more, a whole new generation of marketers are discovering this unique medium for themselves.

Dot-com companies are using us to sign up millions of new members and online buyers--like no other single source can.

A new generation of packaged goods marketers are rediscovering how much more efficient our ride-along mailing programs are for delivering coupons and samples compared to newspapers and FSIs

And a new generation of direct marketing entrepreneurs are finding out what their predecessors have known for years: that our ride-along mailing programs are the way to reach millions and millions of American consumers they could not find--or afford to reach any other way.


	We have become, plain and simple, an incredible customer acquisition machine for companies--a unique vehicle for capturing new buyers and users for practically any product of service--online or bricks and mortar. In fact, for many companies, we are their number one source of new customers.

There are two Jane Tucker's Supermarket of Savings editions:


		Young Families 12.5 million households with at least one child six and under, including:

	Parents of infants - 0-24 months - 4.3 million Parents of preschoolers - 2-5 years - 4.1 million Parents of gradeschoolers - 5-7 years - 4.1 million


		Mature Americans 12.5 million households with at least one person 50 to 65, including

	20 million 50-65 year olds

These two editions reach more families with young children and 50-to-65 year olds than any other media available. In fact, nothing else even comes close.

Nothing else comes close to the response rates generated by these mailings either. Superior reach and response--that's what makes Jane Tucker's Supermarket of Savings such a powerful customer acquisition vehicle.

What's more, within these two programs, advertisers have several selects available to them: African-American households, Hispanic households, income selects as well as geographic selects.

Jane Tucker's Supermarket of Savings also operates a Consumer Info Center on the web, Supermarketofsavings.com. Advertisers in the mailings automatically receive two free pages on this web site for promotional purposes.

Advertisers can also take advantage of other extensive Value-Added Support Services. Our award-winning creative affiliate, ControlBreaker.com, works with clients--at no cost, no obligation-- to help them develop inserts that achieve optimum response in our unique advertising environment. We can also arrange to have the production and printing handled through yet another affiliate.

In fact, you can turn the whole job over to us--including planning and response analysis--and just sit back and enjoy the results.




		Getting our Supermarket of Savings programs into the mail is the job of our sister company, Hays International Mailing Services. Located in Hays, Kansas, the geographic center of the country, Hays International is the largest 28-station lettershop in the world, handling over 70 million mailings and two billion inserts a year. Few, if any, direct mailers have this type of corporate relationship with a major lettershop. It is how we ensure such timely delivery nationwide. Now, Hays International is expanding even further to become a one-stop resource for the mail processing industry. Click here for more information about the services available from Hays International.

Reservoir Capital

Reservoir Capital, one of the nation's leading financial lenders, has extended a multi-year, multi-million dollar credit line for Jane Tucker's Supermarket of Savings. The line of credit will be used to finance the expansion of Supermarket of Savings' existing mailing programs and to help accelerate the firm's plans to enter into strategic alliances with other companies.

Alliance Ventures

Jane Tucker's Supermarket of Savings has retained Alliance Ventures Partners, a San Francisco firm specializing in strategic alliances, to help identify companies that would be good candidates to partner with Supermarket of Savings and its direct-to-consumer targeted direct mail programs.

Alliance Ventures, which works with numerous Fortune 500 companies as well as leading companies in high growth fields, will be looking for potential partners whose products and services could benefit from or add to the reach and sales generation potential of Supermarket of Savings mailing programs.

If you have a product or service that you think might be appropriate for a strategic relationship, please contact Larry Tucker at 201- 307- 8888 Ext. 106.


Additional Information Public Service Initiatives Press Releases Articles by Larry Tucker



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