Cost Per Response

 

 

 

Knowing which houses to deliver and which houses to skip is a sophisticated science - a science we've spent over 25 years developing, testing and perfecting. Click here for How We Do It

 

Targeted Mailing Programs

We're so confident of the pulling power of our targeted direct mail new-customer acquisition programs, we'll even base our compensation on those results!

You pick the criteria--number of transactions, number of leads, number of redeemed coupons--whatever constitutes your measure of media success. Tell us what your cost-per-sale or cost-per-lead is from other media. We'll use that data to establish a performance-based formula where your participation is based solely on the results generated by the mailing.

We're also open to new creative forms of compensation--from barter to stock or other equity relationships to joint ventures, business alliances and profit sharing arrangements. We're willing to share the risk for the right offer. Because we know our programs work!

Demographic Segments

We don't just target a specific demographic segment. We target individual households within that segment who are known to respond to offers in the mail. We skip the households who don't want to receive, read and respond to our direct mail. That's why our response rates are so high--usually 7 to 10 times higher than newspaper and magazine inserts and 10 to 20 times higher than radio or TV. And we reach a very large number of households that other media just plain miss.

We're incredibly selective. We only select people we know will welcome and carefully examine the offers we send them. The good news is that there are tens of millions of these people. And we know who they are. We deliver them like no one else can or does.

Our envelopes are personally addressed by name to those specific households. Other so-called "targeted programs" waste your money going to entire carrier routes or Zip Codes. Not us. We go to real people at individual households--verified by the Post Office to be deliverable.

It all adds up to more new customers, more sales, more leads, more redeemed coupons, more trial -- more of whatever constitutes your measure of success. That's why more of the major direct marketing companies rely on our new customer mailings than any other resource. Period.

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