Recipients of our mailings like the fact our envelopes contain multiple offers. They recognize the Supermarket of Savings name and associate it with America's best values. In fact, research shows that many recipients spend up to 10 minutes or more carefully going through the two-dozen offers, coupons and samples.

Greater Reach, Lower Cost, Higher Response

With Jane Tucker's direct mail programs, two-dozen non-competitive advertisers "ride-along" with each other in the same 6" x 9" Supermarket of Savings envelope. By sharing the costs for lists, postage and handling with other marketers who want to reach the same prospects, each advertiser is able to enjoy the power of solo direct mail at a fraction of the cost.

The normal advertising format is a 5-1/2" x 8-1/4" four-color "insert" printed front and back. However, other attention-getting formats are available (see specs and rates section for more details).

Jane Tucker's ride-along mailings are addressed to specific individuals by name--individuals who fit a specific demographic profile and who are known to want to receive, read and respond to offers in the mail.

Our list expertise is one of the things that set us apart from "occupant" and "look-alike" cooperative mailing programs. It's why our ride-along mailings outpull other types of programs by two or three-to-one. And why two-thirds of the offers in every Supermarket of Savings envelope are from repeat advertisers.

No other medium has this kind of targeted reach:

  • 12.5 Million Young Families, including

- Parents of infants
- Parents of preschoolers
- African American parents
- Hispanic parents

  • 12.5 Million Mature American Households (adults 50 to 65), including:

- African American households
- Hispanic households

Another way we differ from other direct mail vehicles is the extensive marketing support we provide our clients. Our award-winning creative affiliate, ControlBreakers.com, will work with you--at no cost, no obligation--to help you develop inserts that work in our unique advertising environment. We'll also handle the production and printing for you--plus all the planning and analysis phases as well.

In fact, you can turn the whole job over to us and just sit back and enjoy the results. For more information, see Value-Added Services.

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[ About Our Advertisers ] [ Value-Added Services ] [ Schedule, Specs & Rates ] [ Benefits Of Ride-Along Mail ]
[ About Our Company ] [ More Information ]

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