| |
|
| |||||||||||||||||||
|
| | | | | | |
Two New Web Initiatives Are Launched by Shared-Mail Programs The long-established (25 years) shared-mail programs sponsored by Supermarket of Savings have recently added the up-to-the-minute synergy of internet communications to their traditional direct-mail targeted distribution. 75 million mailings each year distribute non-competing inserts, 'cents-off' coupons, product samples, subscription solicitations, direct-marketed products and services, insurance policies, e-commerce and retail traffic-builders, and sales lead generators, according to Kim Cuffe, Director of Marketing Communications. "We have just launched a dynamic new 'Consumer InfoCenter' web-site at the site www.supermarketofsavings.com, , which will alert millions of families with computers to offers and coupons that are tailored specifically to their family life-styles and needs," Cuffe said. "This web-site will be supported by notices in more than 75 million mailings that we send out annually, as well as in our own ads in other media - all of which we expect to draw to the site more than a million families with young children under six, and millions more with mail-responsive seniors 50-65 years." 1) All advertisers will receive two free pages on this 'InfoCenter' web-site: The web-site will provide two pages at no cost to each advertiser in the co-op mailing programs; this will give these companies the opportunity to further explain and display their offers -- including extended benefits, testimonials, tie-in retail or on-line oppor-tunities, rebate programs, special premium offers, etc. Fully animated with colorful graphics, and a constantly-changing selection of offers and information, this site will keep these consumers coming back time after time, and recommending the site to their friends and relatives. 1) E-mail advance support for advertisers will reach hundreds of thousands of ready- to-buy families who have submitted detailed data and asked for this information: Over the last 24 months, since the inception of this project, hundreds of thousands of mothers and home-makers with computers have responded by e-mail to notices in millions of the firm's mailings: giving their names, addresses, phone numbers, e-mail addresses, and detailed demographic/psychographic/product usage data on their fam- ilies, in order to receive offers selected specifically for their households. "These families will be alerted by e-mail messages just prior to our co-op mailings, giving them information on the offers they are about to receive in our shared-mail packages," said Cuffe. "This information and motivation should dramatically increase the receptivity, involvement, and response of these families to our mailings." Supermarket of Savings mails billions of inserts annually in quarterly mailings of two dozen offers to 12.5 million YOUNG FAMILY homes with children under six , as well as two mailings annually to another 12.5 million MATURE AMERICAN house-holds headed by a senior 50-65. (generally with at least two occupants). For further information, contact Cuffe at (201) 307-8888, e-mail: | ||||||
 | ||||||
[ Home ] | ||||||
Copyright © 2000 Supermarket of Savings. All Rights Reserved | ||||||
